Focus on these tips to help buyers choose your house instead of your neighbor’s!
Airto Zamorano’s real estate game plan was solid: do a serious deep cleaning of his home every single time he had a showing. “The idea is that we wanted to project a fresh, clean feel,” says Zamorano, who lives in Marlton, NJ.
The tactic worked. Despite similar homes for sale in his neighborhood, within 24 hours the Zamoranos received a full-price offer. They even received several backup offers while they were under contract! “Everyone made a comment about the home being well cared for and how clean it was,” he says. “We take great pride in homeownership, and that was clear to people. I think having a fresh scent and everything vacuumed and wiped down right before the people arrived made a huge difference.”
Going head-to-head with your neighbors’ listing can make a complex process even more challenging. Here’s how to beat out the neighborhood competition to get your home sold first.